I’ve just taken two calls from members of the public, both keen to find an accredited course in NLP so they can become NLP Practitioners…in fact one of them was already planning their training schedule right up to NLP Trainer level, and both only wanted an Accredited course.
It stands to reason, doesn’t it, that if someone is thinking about investing quite a significant amount of money in training, they do want to reassure themselves as much as they can that their investment will be money well spent.
I know when I am looking for something like that, especially if it is something that I don’t have a great deal of experience in myself, I look for other forms of validation or assurance that what I am choosing is the right choice.
Nowadays, with so much information at our fingertips, thanks to the World Wide Web, I do read reviews before I buy something online…and I do look for those extra assurances like references or accreditation or approval…and sometimes I even check the accrediting body to see what, exactly, had to be done in order to gain that accreditation (sometimes, I discover that paying an additional fee is all that is required!).
People are being cautious right now because of the current circumstances we find ourselves in…so it is really important that we do what we can to stand out from the crowd and give them the reassurance they need to choose our services.